“The role of a writer is not to say what we all can say, but what we are unable to say.”
—Anaïs Nin
“When something can be read without effort, great effort has gone into its writing.”
—Enrique Jardiel Poncela
“Words are sacred. They deserve respect. If you get the right ones, in the right order,
you can nudge the world a little.”
—Tom Stoppard
“The secret of all effective advertising is not the creation of new and tricky words and pictures,
but one of putting familiar words and pictures into new relationships.”
—Leo Burnett
“One must be drenched in words, literally soaked in them, to have the right ones form themselves
into the proper patterns at the right moment.”
—Hart Crane,
American Poet (1899-1932)
“You can't wait for inspiration, you have to go after it with a club.”
—Jack London
Portfolio
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Screenwriter
One of LA’s musical gems, the Los Angeles Master Chorale was the beneficiary of a series of Fantasy Ball fundraisers, productions that featured major talent from around the world. These events were so elaborate that the behind-the scenes-efforts and history of the Fantasy Ball were filmed, and aired on public television.
One of LA’s musical gems, the Los Angeles Master Chorale was the beneficiary of a series of Fantasy Ball fundraisers, productions that featured major talent from around the world. These events were so elaborate that the behind-the scenes-efforts and history of the Fantasy Ball were filmed, and aired on public television.
Website Concept and Copy
Directed the concept, design and copy for this community counseling center: the goal was to make it appealing and friendly to a range of clients.
Directed the concept, design and copy for this community counseling center: the goal was to make it appealing and friendly to a range of clients.
Copywriter
The goal was to capture the company’s family style approach in a generational business, at the same time presenting Mountanos as a quality roaster and supplier of premium beans. By final production, I was a minor authority on the history of coffee, and enjoyed every minute of this project.
The goal was to capture the company’s family style approach in a generational business, at the same time presenting Mountanos as a quality roaster and supplier of premium beans. By final production, I was a minor authority on the history of coffee, and enjoyed every minute of this project.
Copywriter
A visually driven identity piece for one of the Bay Area's technology comers, with interactive pieces and dynamic graphics. A happy marriage of design and copy that helped position the company as an early visionary in the tech world.
A visually driven identity piece for one of the Bay Area's technology comers, with interactive pieces and dynamic graphics. A happy marriage of design and copy that helped position the company as an early visionary in the tech world.
Copywriter
This catalog celebrated the private school’s forty years of progressive education, and reinforced the school’s image as a place that honoring the whole child in an atmosphere of warmth and caring, as well as high academic standards. It has been extremely successful as both a recruitment piece and fundraiser.
This catalog celebrated the private school’s forty years of progressive education, and reinforced the school’s image as a place that honoring the whole child in an atmosphere of warmth and caring, as well as high academic standards. It has been extremely successful as both a recruitment piece and fundraiser.
Publicity
When Cinema Mercantile held a sale of memorabilia/props from Hollywood sets,they hired Butterfield's Art and Auction House (now Bonham and Butterfield)to handle the event. I managed the publicity, which resulted in television coverage and lines around the block of buyers for the chairs from Rick's Cafe in Casablanca, to Belle Watling's lamp from Gone With the Wind. A fun and hugely successful project.
When Cinema Mercantile held a sale of memorabilia/props from Hollywood sets,they hired Butterfield's Art and Auction House (now Bonham and Butterfield)to handle the event. I managed the publicity, which resulted in television coverage and lines around the block of buyers for the chairs from Rick's Cafe in Casablanca, to Belle Watling's lamp from Gone With the Wind. A fun and hugely successful project.
Copywriter
A subsidiary of Sony Entertainment, GSN needed a catchy piece to excite advertisers for their 24/7 channel of game shows. The designer and I created a dynamic piece that was as playful as the shows – including Hollywood Squares, and Jeopardy – and which provided an easy overview of each production, as well as targeting specific demographics.
A subsidiary of Sony Entertainment, GSN needed a catchy piece to excite advertisers for their 24/7 channel of game shows. The designer and I created a dynamic piece that was as playful as the shows – including Hollywood Squares, and Jeopardy – and which provided an easy overview of each production, as well as targeting specific demographics.
Copywriter
A simple but elegant capability piece for the producers of sparkling wines located in the Central Coast of California.
A simple but elegant capability piece for the producers of sparkling wines located in the Central Coast of California.
Copywriter
I wrote the bi-annual newsletter for this powerhouse company, which included information on roll-out products, market innovations and evaluations, and corporate guest interviews for a company that grew to $140 million in annual sales.
I wrote the bi-annual newsletter for this powerhouse company, which included information on roll-out products, market innovations and evaluations, and corporate guest interviews for a company that grew to $140 million in annual sales.
Business Writer
This children’s apparel phenomenon was poised for major growth after nine years of establishing a strong, made-in-America fashion presence. I wrote a comprehensive business plan outlining their strategy for a new business model which resulted in venture capital for greater marketing efforts, expansion of a women’s line, and lucrative licensing affiliations.
This children’s apparel phenomenon was poised for major growth after nine years of establishing a strong, made-in-America fashion presence. I wrote a comprehensive business plan outlining their strategy for a new business model which resulted in venture capital for greater marketing efforts, expansion of a women’s line, and lucrative licensing affiliations.
Copywriter
The last in a series of print ads based on houses from well-known fairy tales as possible places to live in San Francisco, as part of their coverage of finding affordable housing in the city.
The last in a series of print ads based on houses from well-known fairy tales as possible places to live in San Francisco, as part of their coverage of finding affordable housing in the city.
Copywriter
A visually driven identity piece for one of the Bay Area's technology comers, with interactive pieces and dynamic graphics. A happy marriage of design and copy that helped position the company as an early visionary in the tech world.
A visually driven identity piece for one of the Bay Area's technology comers, with interactive pieces and dynamic graphics. A happy marriage of design and copy that helped position the company as an early visionary in the tech world.
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