Bio

Colleen Craig has worked in journalism, media and marketing for twenty-five years, beginning with Cherokee of California, an LA based manufacturer of shoes and apparel. As Assistant Director of Advertising and Public Relations—later Director—she collaborated with a four star agency on national campaigns and promotions, and created an award winning trade advertising campaign in-house for a new division of service shoes: the first utilitarian shoe to be seen as trendy. Her department expanded the company’s licensing program, from sunglasses to perfume, and the Cherokee brand became synonymous with hip Southern California beach culture, appealing to a wide demographic. She also launched a company newsletter for four hundred plus employees, an internal publication which she translated into Spanish, making Cherokee one of the first major manufacturers in Southern California with a bi-lingual publication.

Three years later she transferred to a public relations agency, Rommie Davis & Associates, where she supervised successful public relations efforts for apparel clients, including LA Gear, Karen Kane and North Beach Leather. She produced fashion segments on a seasonal basis for such shows as “Oprah,” “Good Morning America,” and “Today,” and created multi-media trade show presentations for clients that are still in use.